Tesla is bringing its electric cars to oil-rich Saudi Arabia amid falling global sales
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Tesla will start selling its electric vehicles in Saudi Arabia, entering the Gulf region’s largest economy as the company’s global sales are sliding and CEO Elon Musk courts controversy with his role in the US government.

The carmaker announced Wednesday that it would host a launch event in the kingdom on April 10, where it will showcase its EVs. Attendees will also have the chance to “experience the future of autonomous driving with Cybercab and meet Optimus, our humanoid robot, as we showcase what’s next in AI and robotics,� Tesla (TSLA) said.

Tesla may struggle to gain market share in oil-rich Saudi Arabia as EVs make up a little over 1% of all car sales in the country, according to a report by consultancy PwC published in September.
Tesla’s entry into the new market comes as the company fights battles on several fronts.

Last year, it recorded the first annual decline in sales in its history as a public company, posting a drop of 1%.

The company is facing intensifying competition in China, the world’s largest auto market. On Tuesday, BYD, a Chinese maker of electric and hybrid cars, reported $107 billion in annual sales for 2024, beating the near-$98 billion notched by Tesla.

And last week, BYD unveiled an ultra-fast charging system, which it said was capable of adding 250 miles (402 km) of range in just five minutes, easily outdoing Tesla’s charging technology. Tesla’s Superchargers take 15 minutes to charge an EV, providing a range of 200 miles.

Tesla has also suffered slumping sales in Europe. In February, the carmaker sold around 40% fewer vehicles on the continent compared with the same month in 2024, according to the European Automobile Manufacturers’ Association.

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Arctic auroras
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For getting around during winter, the Inuit here nowadays prefer snowmobiles, although they still keep their sled dogs. During winter they’ll offer intrepid visitors, wrapped up warm against the deep-freeze temperatures, dog-sledding jaunts. These can last either an hour or be part of expeditions over several days, sometimes with the added experience of learning how to build an igloo. Sisimiut on the west coast and Tasilaq in the southeast are active winter centers for dog sledding.

Winter’s most stellar attraction, though, is northern lights watching. With little urban light pollution, Greenland is a dark canvas for spectacular displays, and aurora borealis-watching vacations are becoming more popular.

Staying outdoors, Greenland is developing a reputation among adventure enthusiasts: from long-distance skiing expeditions and heliskiing on the icecap to hiking the 100-mile-long Arctic Circle Trail from Kangerslussuaq, where firearms need to be carried for warning shots in case of polar bear encounters.

Life is definitely changing here. The climate crisis is eating away at its icecap and Greenland may well end up as a pawn in a game of geopolitical chess. But for now, the bright glare of international attention should shine a favorable light on one of the wildest travel destinations on Earth.

Travel writer Mark Stratton is an Arctic specialist who has traveled to Greenland six times and counting. He’s marveled at the aurora borealis, sailed to Disko Island, dog-sledded with the Inuit, and once got stuck in an icefloe.

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